The first model of Jeep, which laid the foundation for a legacy of adventure and freedom, was the Bantam Reconnaissance Car. This vehicle was designed by American Bantam’s chief engineer Harold Crist and freelance automotive designer Karl Probst in 1940. It was the result of a military contract to create a light reconnaissance vehicle for the U.S. Army during World War II.
The Bantam Reconnaissance Car exceeded the Army’s expectations in initial testing, but due to concerns about Bantam’s production capacity, the design was shared with other manufacturers. This led to the development of the Willys MB by Willys-Overland and the Ford GPW by Ford Motor Company, which are often collectively referred to as “Jeeps” and are considered the ancestors of today’s Jeep models.
These early Jeeps were praised for their durability, versatility, and off-road capability, characteristics that continue to define Jeep vehicles to this day. The Jeep brand has since evolved, offering a range of models that maintain the rugged spirit of their forebears while incorporating modern technology and comforts
